Sauza Taps dRush Over Modernista!, Other Contenders

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Allied Domecq has se lected dRush to handle creative development for its Sauza tequila account, worth $15 million.

The agency, a New York-based joint venture between entertainment mogul Russell Simmons and the Interpublic Group of Cos., works for Allied Domecq’s Courvoisier Cognac.

Modernista!, Boston, Crispin Porter + Bogusky, Miami, and Goodby, Silverstein & Partners, San Francisco, had been finalists in a review for the business.

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