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DALLAS Maverick Advertising will become part of Saunders-Ream Advertising & Marketing, creating a combined agency with more than $25 million in annual billings, the shops said.
Maverick, a Fort Worth, Texas-based, full-service independent specializing in travel, tourism and hospitality accounts, will operate as the hospitality division of Saunders-Ream, the agencies said. The Maverick name will no longer be used.
The new unit will provide communications, advertising and media planning services as well as promotion, the shops said.
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