Saturn Spotlights Workers

Hal Riney & Partners here continues to spotlight individual employees at General Motors’ Saturn division to emphasize that the car maker is “a different kind of company.” Thirteen new TV spots break this week nationwide in the second phase of Saturn’s fall campaign, which was launched last month with six spots.
The black-and-white ads were shot at Saturn’s manufacturing plant in Spring Hill, Tenn. The long-running tagline remains: “A different kind of company. A different kind of car.”