Sassoon Joins Burston-Marsteller

Burston-Marsteller in New York has added David Sassoon as a managing director to its senior healthcare team, making him the third senior-level hire within that group. Sassoon, formerly of Rowland Communications Worldwide, was a senior counselor to a major medical equipment company. He joins new directors Doris Astor and Steve Deitsch, both formerly of Ruder-Finn. Astor has worked in healthcare communications in the pharmaceutical, biotechnology and consumer products arenas. Deitsch has experience as a marketer, market analyst, and sales