Samsung U.S. Marketing Chief Allison Stransky to Join Boston Beer Co. as CMO

Samsung U.S. CMO Allison Stransky will become CMO of The Boston Beer Co. on Oct. 12, reporting to Boston Beer Company cofounder and chief executive officer Jim Koch and company chief operating officer Phil Hodges.

Boston Beer Company is known for ciders and beers including Truly Hard Seltzer, Samuel Adams, Twisted Tea, and the non-alcoholic beer General Admission—a variety that reflects Boston Beer’s active pursuit of American consumers’ shifting drinking habits.

But Stransky will have her work cut out for her. Two of the company’s top brands—Twisted Tea and the hard seltzer Truly—are struggling right now.

Twisted Tea dominates the niche of malt-based hard tea, but it’s facing stiff competition from spirits-based hard teas and canned cocktails, according to the company’s earnings call in July.