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Arnold, Hill, McCann Advance in Boston Beer Review
BOSTON–The brewer of Samuel Adams has informed three agencies that their creative ideas would be tested and a final decision rendered by early August.
Hill, Holliday, Connors, Cosmopulos and Arnold Communications, both in Boston, and McCann-Erickson in New York advanced in the review for Boston Beer Co.’s estimated $10-12 million account.
The craft brewer will test the creative ideas submitted by the shops while giving them the opportunity to improve their work, said Boston Beer representative Sally Jackson.
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