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So you think you’re a safe driver? Even so, you’d better watch out for pedestrians.
That’s the message behind a new PSA campaign created for the Federal Highway Administration by ad agency Liz Boa and production house Atomic Dog, both based in Washington.
The four-spot effort, set to break in November, features scary situations in which drivers narrowly miss pedestrians.
In one commercial, a man is seen driving. Just as he congratulates himself on being a safe driver, he almost hits a mother and child.
Another spot shows a car nearly hitting an Argentine woman holding a picture of her mother, a common mourning practice in Argentina.
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