Safeco Rolling Toward a Review

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Insurance and financial giant Safeco has hired a new marketing chief and is expected to begin a search for an adver tising agency to handle its estimated $7 million account.

Bruce Allenbaugh has been named senior vice president of corporate marketing. He was most recently marketing vp for digital agency Avenue A in Seattle.

Allenbaugh, 44, succeeds George Johnson, who left Safeco in March, just weeks after the company parted ways with its ad agency at that time, Seattle’s WongDoody.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in