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NEW YORK Alcoa Building & Construction Systems, a producer of architectural systems and products including curtain walls, windows, doors and aluminum composite material, has hired Publicis’ Saatchi & Saatchi as its agency after a two-month review involving undisclosed contenders.
Sources estimated media spending would reach $10 million.
The New York agency will handle global corporate image and business-to-business product advertising using various offices in Europe to manage the transition and create tailored local market communications.
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