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NEW YORK Saatchi & Saatchi has landed ad duties for Air Tahiti Nui after a review involving three other, undisclosed agencies. Estimated billings are $15-20 million, according to the Publicis Groupe agency.
In addition to traditional and interactive advertising, the New York shop will handle media planning, said Bob McKinnon, Saatchi’s director of new business development in New York. Media buying will be handled by sister shop Zenith Media in New York and public relations by Sweeney Vesty, also in New York, McKinnon said.
Saatchi’s
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