Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years.
The churn in the New York office’s top ranks, for example, began in 2010 and continued this year. Likewise, the shop’s shortcomings in big pitches has recurred since 2009. Inconsistency in the agency’s reel is another chronic problem, though certainly that’s common among most global shops.
In his first interview since Publicis Groupe named him to succeed Kevin Roberts starting Jan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in