Saab, GM Corporate Shift to McCann

NEW YORK General Motors is shifting national creative duties on its Saab nameplate from Interpublic Group’s Lowe to sister shop McCann Erickson in Detroit, GM confirmed on Thursday.

Saab spent $55 million on U.S. ads last year, down from more than $100 million in 2005, per Nielsen Monitor-Plus. The client spent $6 million in domestic media in the first six months of 2007.

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