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Blue Cross of California has moved its $10 million account from D’Arcy Masius Benton & Bowles to Rubin Postaer and Associates, the client confirmed.
For the past four years, RPA has handled the $10 million account of Unicare, a health-insurance provider that is a sister company of Blue Cross of California. Both are owned by Well Point in Sherman Oaks, Calif.
Well Point plans to use at least some of RPA’s work for Blue Cross of California to advertise two of its other brands, Blue Cross/Blue Shield of Georgia and Blue Cross/Blue Shield of Missouri.
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