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NEW YORK Roth Associates, in a bid to expand its agency search and client-agency relationship business domestically and abroad, has opened an office in the Los Angeles area and struck a joint venture with London-based consultancy The Observatory.
The 50-50 venture, Roth Observatory International, will pursue searches that are global or encompass both Europe and North America. Roth Observatory also will offer client-agency consulting services, such as in the area of compensation. The two consultancies, however, will continue to operate separately in their respective markets as well.
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