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Beset by declining sales—particularly in the U.S.—Rosetta Stone is leaning on marketing for help.
Last month, the maker of language learning software launched a new brand image campaign and began a search for a new creative shop. The search is in its late stages, with a handful of finalists.
The assignment in play is a project: a U.S. campaign that will break in summer or early fall, according to Eric Duehring, svp of global marketing and general manager of the company's U.S.
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