Rockmore Joins ABC

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ABC Daytime and SoapNet have named Adam Rockmore svp of marketing. He will report to Brian Frons, president, daytime, Disney-ABC Television Group, Burbank, Calif. Rockmore will oversee all marketing for both networks and cultivate the brand vision and image for the division, managing the creative direction and brand strategy in addition to directing all on-air promotion, off-channel marketing and advertising.

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