Rockmore Joins ABC

ABC Daytime and SoapNet have named Adam Rockmore svp of marketing. He will report to Brian Frons, president, daytime, Disney-ABC Television Group, Burbank, Calif. Rockmore will oversee all marketing for both networks and cultivate the brand vision and image for the division, managing the creative direction and brand strategy in addition to directing all on-air promotion, off-channel marketing and advertising. He was most recently vp of marketing and retail for Calphalon. Prior to that, he was at Scripps Networks as vp of marketing and PR for Food Network and held marketing, e-commerce and product management positions with Godiva, Parker Brothers and General Mills.