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Texans Regain Creative Reins; McKinney & Silver Retains Media
DALLAS–Jobs.com launched a $30 million national campaign last week featuring creative work reassigned to Rizzuti.com.
The inspirational television commercials, starring renowned business author Tom Peters, were devised by Rizzuti.com of Carrollton, Texas, after the client withdrew the creative portion of its account from McKinney & Silver, the recent winner of a review.
Built around Jobs.com’s new tagline, “When you love what you do, you’re alive,” the series of radio and television commercials features Peters in an evangelistic mode.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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