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DALLAS Rives Carlberg has won Media magazine’s 2004 creative media award for a campaign that helped promote the redesign of the Houston Chronicle, the agency said.
The Houston-based shop won best media plan for its campaign that supported the local newspaper’s July redesign. The effort included TV, radio, print and outdoor elements that targeted light to moderate readers and former subscribers who had lapsed.
In addition, the agency used guerilla-marketing tactics to reach Houston’s major business districts.
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