The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
NEW YORK–Drugstore chain Rite Aid confirmed that it was breaking its first new marketing campaign in two years (Brandweek.com, Aug. 7). The tagline “With us, it’s personal,” we be on four 30-second spots based on real life experiences between Rite Aid pharmacists and consumers: “Blood Pressure,” “Breast Cancer,” “Greeting Card” and Heart Attack.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in