Risky Business

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Five college freshmen rent a beach house and make a pact to finish a jar of condoms by summer’s end. American Pie 2, which opened last weekend, is as single-minded about sex as the teens it portrays. It’s a condom marketer’s dream.

But for Carol Carrozza, vice president of marketing at Ansell Healthcare, the maker of LifeStyles condoms, the sequel to the 1999 hit has instead been a missed opportunity to bring condom advertising out of the shadows of late-night programming.

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