The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Five college freshmen rent a beach house and make a pact to finish a jar of condoms by summer’s end. American Pie 2, which opened last weekend, is as single-minded about sex as the teens it portrays. It’s a condom marketer’s dream.
But for Carol Carrozza, vice president of marketing at Ansell Healthcare, the maker of LifeStyles condoms, the sequel to the 1999 hit has instead been a missed opportunity to bring condom advertising out of the shadows of late-night programming.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in