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The quest for authenticity, or at least the desire for a little travel, led three members of Hal Riney & Partners/Heartland in Chicago on a fact-finding expedition to the heart of mustard country in France on behalf of client Subway restaurants.
The purpose of the trip was to gather background material for an Internet site trumpeting Subway’s Honey Dijon Mustard promotion. Interactive manager Justin Ware, along with designer and photographer Bob Friese and copywriter Susan Prekel, visited a mostarderie, which sold more than 80 varieties of mustard, a mustard museum and a mustard factory–all to provide photos, illustrations and copy for the Subway Web site.
‘We did learn a lot about mustard,’ Ware said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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