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Publicis & Hal Riney today breaks new TV and print work for General Motors’ EV1 electric vehicle, its first new work for the client since the award-winning “Appliances” launch spot in 1996.
The estimated $3-5 million campaign, running only in select California markets, was spearheaded by Riney creative director Mike Mazza.
Print ads feature pictures of and quotes from actual EV1 owners, such as film director Francis Ford Coppola and Infoseek founder Steve Kirsch. They are running in The Los Angeles Times, The Wall Street Journal and other publications.
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