Riester-Robb Leads Anti-Smoking Programs

LOS ANGELES The Louisiana Department of Health and Hospitals said it has awarded two anti-smoking contracts to Riester-Robb and its subcontractor, Zehnder Communications.

The contracts are for the state’s Smoking Cessation Campaign and the Environmental Tobacco Smoke Campaign, which are new initiatives for Louisiana.

Billings for both accounts combined are less than $1 million. The contracts run through June 30, 2004.

Riester-Robb in Denver, which also handles anti-smoking work for the state of Colorado, is the lead agency on the account. Work will include TV, radio and print ads, as well as public relations support, said Riester-Robb president Tim Riester. Zehnder in New Orleans will negotiate and place media. Both agencies are members of the Worldwide Partners network.

The contracts were won following two separate reviews. Finalists for the smoking cessation account also included independent shops Keating Magee and Peter A. Mayer Advertising, both in New Orleans. Finalists for the ETS contract were Keating Magee and independent Montgomery, Stire & Partners in New Orleans.

“Based on successful media campaigns in other states, DHH wants to raise awareness of the dangers associated with environmental tobacco smoke, as it relates to clean indoor air, and to promote behaviors to increase the number of smoke-free homes in Louisiana,” said DHH representative Kenyatta Colbert. “Additionally, cessation is being encouraged through an outreach campaign that includes the toll-free helpline, 1-800-LUNG-USA.”