Rieger to Head Media at Sicola

By Glen Fest





DALLAS–High-tech agency SicolaMartin has recruited an agency veteran out of Silicon Valley to build up its fledgling media department in Austin, Texas.





Julie Rieger, most recently with Foote, Cone & Belding’s Technology Group in San Francisco, was named to a newly created, senior-level media director’s post. She is charged with boosting the fast-growing shop’s planning and buying capabilities.





Rieger will oversee media for the traditional and interactive accounts assigned to SicolaMartin by clients like VTEL, 3M, IBM and Motorola.