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Stacy London is not just telling people what not to wear anymore. Instead, in her new role as spokesperson for Lee, London will be encouraging consumers to don a pair of Lee’s Riders jeans.
London will help pitch Riders as jeans that fit great and make you look slimmer in TV and print ads breaking in April. The ads depict London in a slightly different role than the one she plays as co-host on the reality makeover show, What Not to Wear, said Craig Errington, rep for VF Corp.’s
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