Richards Rebrands Giant Eagle

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Giant Eagle switches the focus from its supermarkets to customers’ kitchens in its first work from The Richards Group.

Five TV spots, which began roll ing out yesterday, feature wholesome, humorous vignettes that are set in peo ple’s homes, rather than the stores themselves.

Giant Eagle “real ized that people frankly don’t enjoy going to the grocery store,” said Richards principal Dale Hruby.

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