Richards in Outlast Finals

After a nationwide search, outerwear company Outlast Technologies has zeroed in on four finalists–including The Richards Group in Dallas–for its expanded international ad account.
The Boulder, Colo., client seeks a partner for a “definitive consumer” marketing push, after years of trade advertising to the sporting goods industry, said client marketing director Katie Hoffner. Hoffner is spearheading the $6-10 million review.
Other contenders are: Cole & Weber, Seattle; Leagas Delaney, San Francisco; and The Integer Group, Denver. Incumbent MPH Strategic Brand Communications, Boulder, declined to participate. A final decision may come this week.
Work will include a North American and European campaign aimed at outdoor sports consumers. Hoffner said the media mix is still under discussion and may include TV.
Outlast Technologies markets material woven into fabrics, fibers and foams to absorb, store and release body heat. Unlike rivals such as Gore-Tex, Outlast has been relatively unknown to consumers of high-performance clothes.