Richards Loses Account Principal

Umansky Takes A Top Post At Arnold Communications In Boston
BOSTON–Ken Umansky, a seven- year veteran of The Richards Group, has left the Dallas shop to accept a top account management post at Arnold Communications here.
Umansky was one of seven account service principals under president and owner Stan Richards. Umansky’s main role–and what made him an attractive hire for Arnold–was his lead status on Richards’ $60 million PrimeCo. Personal Communications account.
At Arnold, Umansky becomes a nonequity partner. He will head the agency’s Bell Atlantic account. In addition, Umansky will help develop new business, working in conjunction with managing partner and chief marketing officer Fran Kelley.
New York-based Bell Atlantic is in the throes of seeking regulatory approval to merge with GTE Corp. The combination of those companies “in and of itself is a terrific growth opportunity,” Arnold chairman and chief executive officer Ed Eskandarian said. What got him to Arnold? “We made him a great offer and gave him a great package . . . We’re a growing company. This was a new challenge for him that was very attractive,” Eskandarian said.
Richards officials said there are no immediate plans to install a new principal at the agency in Umansky’s place. In the interim, the PrimeCo business will be co-managed by current account director Keith Sherman and creative director Mike Malone.
Stan Richards could not be reached for comment late last week.
The addition of Umansky should bolster Arnold’s technology prowess. Eskandarian said Umansky was recruited to oversee the Bell Atlantic account and help develop technology business.
At Richards, Umansky also headed the Cyrix and Sage accounts. He got his start in advertising at Benton & Bowles in New York. At one time, he was chief operating officer of Ketch-um Advertising in Pittsburgh.
The Umansky hire is part of Arnold’s push to fortify itself in the high-technology arena. The agency last week purchased two San Francisco shops, Rockpile Interactive and Ingalls Moranville Advertising, a unit of DavisElen in Los Angeles, for an undisclosed amount of cash and stock. Terms of the deal could not be determined at press time. Eskandarian estimated combined billings of the two shops at $60 million.