Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
With The Rich-ards Group walking off with the creative portion of Hyundai’s $160 million national account last week, Bates USA West is struggling to retain its dealer business.
While Bates could hang on to its Hyundai dealer account, the Irvine, Calif., shop is up against two agencies that have already taken the national account from it—Carat in New York, which earlier this year landed the consolidated $400 million Hyundai and
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in