Richards Is In L.L. Bean Semis

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The Richards Group in Dallas last week emerged as one of seven semi-finalists for the $20-25 million advertising account of catalog retailer L.L. Bean.
Also in the running are three New England shops: Hill, Holliday, Connors, Cosmopulos in Boston; Mullen in Wenham, Mass.; and Toth Design & Advertising of Concord, Mass. Angotti, Thomas, Hedge and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both in New York, and Carmichael Lynch in Minneapolis round out the field.
Bronner Slosberg Humphrey, the Boston shop that has handled the L.L.

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