Richards Lends Warmth to Sub-Zero Image

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DALLAS Sub-Zero Freezer Co. this week breaks the first television advertising in its 60 years with two spots created by The Richards Group for Sub-Zero and its Wolf Appliance Co. affiliate, the company said.

Sub-Zero, based in Madison, Wis., is a privately held manufacturer of luxury freezers and refrigerators. Wolf, headquartered in Fitchburg, Wis.,

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