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DALLAS-The Richards Group here has held onto its $10 million worth of broadcast planning and buying assignments for Eye Care Centers of America, following the client’s decision in September to review the business.
Larry Spiegel, media director and principal at Richards, said the client informed him last week that it intends to keep the account in place after holding discussions with a field of undisclosed agencies.
The Richards Group has handled the broadcast buying account since 1994.
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