Richards Dumps 'Doubt' at Scene of Cuisine

DALLAS A commercial created by The Richards Group for Wolf Appliance is the first TV spot solely for the maker of high-performance cooking gear, the agency said.

Entitled “No Doubt,” the new spot began running this week on network cable channels and CBS, the agency said. While Wolf has been mentioned in TV ads for its related brand Sub-Zero, the spot is the first dedicated to Wolf only, the client said.

“This spot is designed to resonate with the audience at an emotional level,” said Michele Bedard, vice president of marketing for Sub-Zero Freezer Co.