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DALLAS Darden Restaurants has tapped The Richards Group to handle creative duties on its $4 million Bahama Breeze account, the client said.
The work represents the second piece of Darden business the shop has won in about seven months. In March, the Dallas independent landed Darden’s $90 million Red Lobster account. The agency will launch its first work for Bahama Breeze—print ads—in November, with a new branding campaign breaking next year, said Richards representative Natalia Cox.
Richards
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