Rhino Breaks Out

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What started as a two-person design firm has grown into a creative boutique with its first TV commercial gaining national attention.
Formed in 1991, White Rhino Productions in Burlington, Mass., recently created a 30-second spot titled “Trophomotion” for Tru-Fit, a marketer of sports medical products.
In the ad, two trophies come to life and challenge each other to a game of basketball. One, suffering from an apparent knee injury, puts on a brace–and the game is on.

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