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LOS ANGELES — RFPs have gone out for Maytag Corp.’s $100 million-plus media consolidation review, sources said.
Shops receiving the invitation include Maytag incumbent Bcom3’s Starcom, Chicago; Interpublic Group of Cos.’ Initiative Media North America, Chicago, the incumbent on Maytag unit Hoover; WPP Group’s Mediaedge:cia and Aegis Group’s Carat, both Chicago; independent Horizon Media and Publicis and Cordiant Communications’ Zenith Media, both New York; and other undisclosed shops.
Chicago-based consultant Jones Lundin Beals is handling the search for the Newton, Iowa-based appliance maker.
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