Revival of Mass. Lottery Account Stirs Up Local Shops

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Despite an estimated budget of just $5 million and questions about long-term funding, the ad community here has been energized by the Massachusetts State Lottery Commission’s decision to solicit agencies to pitch its account, which has been dormant for the last five years.

Given the flat economy and the creative opportunities offered by the account, industry executives predicted the review will be among the region’s most hotly contested competitions in years.

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