Brand Marketing Retired NFL Stars Follow Their Oddly Specific Dreams in Wix.com’s Extended Super Bowl Ad Brett Favre, Emmitt Smith and more join Big Game spotBy Michelle Castillo|January 27, 2015Share By Michelle Castillo|January 27, 2015Share After teasing its campaign for the past month, website design company Wix.com has now unveiled its Super Bowl commercial. To be accurate, the clip below is an extended version of what will run as a :30 during the fourth quarter. In the spot, five former NFL stars try their hands at new (fake) businesses to keep busy during their retirement from football. Terrell Owens is baking humble pies, Brett Favre is serving charcuterie, and Emmitt Smith is opening a line-dancing club. Meanwhile, Franco Harris has started a party planning service, and Larry Allen is literally a one-man towing service. The TV commercial is the centerpiece of the company's #ItsThatEasy campaign, which spans both TV and digital media. Each of the athletes' fabricated companies has a working website (such as Favre and Carve, Double Deuce Club and Immaculate Receptions), complete with merchandise, online contests and backstories. Wix.com's team is also paying attention to Facebook and Twitter to respond to fans in real-time. Check out the extended version of the ad: Adweek Adweek