Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
What do bubble wrap and greased pigs have to do with department stores? Absolutely nothing. And that’s the point in a new campaign from Doner.
The Southfield, Mich., agency has created two quirky 30-second TV spots for Mills Corp., which is opening new stores in several markets nationwide. Both use Mambo music and have a retro feel.
“Mills is a unique and entertaining place for individuals and families to go,” said Doner creative director Jon Parlato.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in