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The line of smaller type appends a comment to the headline: “Yes, it’s unnatural to be jealous of sheets.” Now, ads seldom accuse you of harboring “unnatural” impulses when they ask you to spend a small fortune on something—in this case, a “Marston Classic Library Panel Bed and its companion accessories.” But it’s not a bad way of encouraging you to indulge your all-too-natural acquisitiveness. After all, implies the ad, you’re not unduly pampering yourself; you’re pampering your sheets! The joke eases you past whatever qualms you might feel about treating yourself so lavishly.
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