Restaurant Reviews Creative

N.Y. Incumbent Put on Notice; Client Wants Fresh Thinking
NEW YORK–Denny’s Restaurants has launched a review of creative duties on its advertising account, following a split with incumbent Lowe Lintas & Partners.
The Spartanburg, N.C., client’s director of national advertising, Jenifer Harmon, said the account amounts to less than $10 million and that Denny’s was hoping to have a new shop on board by the end of March. She said Lowe, which had worked with the sit-down family restaurant chain since 1995, would continue as agency for 90 days.
The split with the New York incumbent comes three months after the merger between The Lowe Group and Ammirati Puris Lintas made Burger King the predominant fast-food brand at the new entity.