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ATLANTA Rare Hospitality International has launched a review for the creative portion of its $25 million advertising account, according to the consultant handling the process.
Hasan + Co. in Raleigh, N.C., said it is contacting 12 agencies in the South, Southwest and Midwest to pitch the creative account. Incumbent Scharbo & Co. in Atlanta is not defending.
Atlanta-based RHI owns the Capital Grille, Bugaboo Creek Steak House and Longhorn Steak House chains. Last year the company spent $8 million on advertising, according to TNS Media Intelligence/CMR.
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