Republik Adds BRAC Assignment in N.C.

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BOSTON The Republik said it has been hired by the Cumberland County BRAC Taskforce.

BRAC (Base Realignment and Closure) is the congressionally mandated process by which the Department of Defense will close facilities and shift personnel. Cumberland County in North Carolina is one of few counties nationwide to allocate funds to BRAC recruitment.

The Republik, an independent shop in Durham, N.C., will handle an effort consisting mainly of banner and viral ads, Web site development and blog seedings, backed by a $500,000 budget. The goal: draw active soldiers, DoD employees and their families from other bases to relocate to Fort Bragg. The effort breaks in January.

“The Republik combined a strong understanding of what Fayetteville, N.C., has to offer military residents, along with an outsider’s objectivity. And their case histories show the development of measurable and effective plans of attack,” said Cumberland County BRAC chairman Jim Konneker.

Agency CEO Robert Shaw West added, “No military community in the country has ever done anything as proactive as this. Fayetteville is saying flat out, ‘We love soldiers and we want every one of you.'”

Fort Bragg will soon absorb nearby Pope Air Force Base and some 25,000 Army personnel and support staff stationed in Atlanta.