Regence Group Consolidation Favors Riester-Robb

The Regence Group has consolidated its creative and media accounts with Phoenix-based Riester-Robb.

Regence, a holding company for BlueCross BlueShield health plans in Oregon and Utah and BlueShield plans in Idaho and parts of Washington, previously divided its accounts among three shops. Total billings are estimated at $3 million.

Riester-Robb’s Salt Lake City office has handled the Utah and Idaho accounts since 1984 and 1997, respectively. Worker Bees in Seattle had worked on the Washington account and shared the Oregon business with Moffatt/Rosenthal in Portland, Ore.

Client representative Jim Pulver said the move is meant “to achieve some cost efficiencies and to begin moving forward with a common positioning.”