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Some motorists heading out of Boston last week were startled by a Reebok ad projected onto the side of the Fleet Center, home to the Celtics and Bruins.
The visual, a giant image of running clones taken from Reebok’s latest ad campaign (shown here), lasted only a few moments before vanishing from sight.
Even more startled than the motorists, however, were Fleet Center executives. When questioned about the ad, officials claimed Reebok’s only presence in the building was the company’s name on a luxury suite.
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