Reebok's Marketing VP Talks New Campaigns, Social Media Strategy

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In Reebok’s new global ad campaigns for two key brands, lead creative agency DDB takes decidedly different approaches. The effort for ZigTech footwear and apparel features world-class athletes like the Indianapolis Colts’ Peyton Manning and Real Madrid’s Iker Casillas, while ads for EasyTone—a line of sneakers and apparel geared toward women—center on actual consumers.

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