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NEW YORK Reebok has launched an interactive effort that encourages consumers to piece together clues to unravel a crime that took place “Above the Rim.”
The “Whodunit?” campaign, which supports the latest basketball footwear in Reebok’s edgy, street-inspired ATR collection by RbK, features a suspect lineup of four NBA stars: Baron Davis of the New Orleans Hornets, Steve Francis of the Houston Rockets, Kenyon Martin of the New Jersey Nets and Jason Richardson of the Golden State Warriors.
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