STOUGHTON, MASS. - Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental," /> Reebok Seeks Ad, Promo Agencies For Local Market Experiments <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>STOUGHTON, MASS. - Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental,
STOUGHTON, MASS. - Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental," />
STOUGHTON, MASS. - Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental," />

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Reebok Seeks Ad, Promo Agencies For Local Market Experiments By Daniel S. Levin

STOUGHTON, MASS. - Reebok International Ltd. has quietly begun talking to agencies as it prepares to launch a series of experimental,

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According to Reebok, it will be targeting three markets for the test effort, including Chicago, Atlanta and San Francisco.
‘It’s being done so we can do a better job with our local retailers,’ said David Ropes, vp of marketing services worldwide for Reebok. ‘It’s to strengthen our marketing partnerships with our local and regional retailers.’
Other sources said the move comes in response to retailers who have complained that the Planet Reebok campaign produced by Chiat/Day, N.Y.

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