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For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be More Human" global repositioning, the finish line might just be in sight.
Launched last month, "Be More Human" casts the athletic apparel and footwear company as a coach, cheerleader and, the brand hopes, gear supplier to everyday athletes who embrace a "no pain, no gain" mentality to attain personal fulfillment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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