Reebok Consolidates Creative

NEW YORK — Reebok has consolidated its creative advertising account at Arnell Group, sources said. The New York shop in November landed Reebok’s Classics footwear line from Bartle Bogle Hegarty (in part owned by Bcom3) and some men’s footwear business that had been at WPP’s Berlin Cameron/Red Cell in New York.

The consolidation involves Reebok’s line of footwear for women and children with estimated billings of about $15 million which had also been at Berlin Cameron, effectively ending the shop’s 4-year relationship with the athletic apparel company.

Executives at the Canton, Mass.-based client could not immediately be reached for comment. Reebok spent $60 million in U.S. media from January to November 2001, according to CMR.

MediaCom, part of Grey Global Group, will continue to handle media duties, sources said. Arnell Group is part of Omnicom.